Pablo Rojas

CII Viña Concha y Toro

My work has focused on the development of skilled sensory and perceptual practices as the foundation for occupations and craft at both personal and intergenerational levels. This work has been built upon ethnographic case-studies on musical listening, the construction of musical instruments and currently, wine appreciation. I lead the Social Sciences Area at Viña Concha y Toro’s Center for Research and Innovation (CRI), conducting R&D for consumer research and new products.